This year has been all about learning how to adapt. As communications professionals, we’ve had to deal with one of the most challenging news cycles ever in terms of securing media coverage… In a twist on our #RoundUp series, the Scott Circle Communication team shares some of their favorite new (or new to them) outlets that are now in their regular rotation.

Well, the election may be (mostly) over, but it still seems like politics is dominating the news cycle. At least when it comes to traditional mainstream media, but that’s why it’s so important to expand not only the types of outlets that you read/watch/listen to, but also the journalists you are trying to establish relationships with.

No, we’re not living in some horror film. It’s still spooky season, and coronavirus and the election are still THE topics dominating the news cycle for yet another month. With election day just around the corner, it’s hard to imagine that there’s ever going to be another topic of conversation. But there are!

Hocus Pocus is a classic Halloween movie… Through the characters and a one-night Hallows Eve adventure we are taught how to be authentic, better communicators, and good advocates.

Scott Circle Communications has been named a top PR firm in Washington DC by Clutch.

When you’ve hit a wall with media coverage, remember that there are plenty of other tactics you can use to garner attention and raise awareness around your issues. Here are some ways that mission-driven organizations can adapt, move beyond media, and still accomplish their goals.