Our Work

Keeping a historic feminist advocacy organization relevant in media landscape, being responsive to current events and breaking news and promoting advocacy issues related to women’s rights.

• Manage communications team and develop messaging

• Provide rapid response through traditional media outreach and social media

• Develop and place original content (op-eds, LTEs, guest blogs etc.)

• Coordinate with partners including local chapters, advocacy groups, and Congressional offices

• AWARDS: Winner of Gold for Best Response to Breaking News and Gold for Best Campaign, Bulldog Media Relations Awards

• Established NOW president as thought leader for media on feminist issues

• Influenced the NFL to investigate domestic violence issues and implement new policies

• Successfully called on many sexual predators to resign or be removed [as part of #MeToo campaign]

• Promoted grassroots activism surrounding legislation impacting women’s rights

Alliance for Safe Online Pharmacies (ASOP)

Establish advocacy nonprofit as thought leaders in combatting illegal Internet drug sales and other issues related to protecting patient safety online.

• Establish ASOP as the go-to resource for information and research about illegal online pharmacies with key reporters and editors at national outlets and healthcare trades

• Provide rapid response on breaking news through traditional media outreach and social media

• Coordinate with partners including international jurisdictions, advocacy groups, Congressional offices and government agencies

• Manage ASOP’s digital and social channels

• Messaging and media outreach helped earn ASOP a seat at the table at FDA and HHS policy meetings and positioned ASOP to shape the national narrative around the role of internet intermediaries in combatting illegal online pharmacies. Garnered consistent placements in top-tier national outlets like The Washington Post, Wall Street Journal, National Journal, POLITICO, Bloomberg and Inside Health Policy.

• Prompted a public response to U.S. drug importation policy by Canada’s Prime Minister and its national health system through media coverage on both sides of the border by developing and implementing media strategies to change the narrative about drug importation in coordination with ASOP jurisdictions in Canada.

• Secured in-depth stories in POLITICO that exposed government overreach that threatened millions of dollars in federal grants to states for combatting the opioid epidemic, which helped lead to increased state-level policymaker attention to the issue, including legal challenges. Overall, the campaign delivered nearly 70 placements that amplified the message and won the PR Daily Award for PR or Media Relation Campaign in 2019.

American Academy of Physical Medicine and Rehabilitation (AAPM&R)

Raise the visibility of the physical medicine and rehabilitation medical specialty in national and healthcare trade press.

• Establish AAPM&R as the go-to resource for information and research about the diagnosis and treatment of Long COVID

• Provide rapid response on breaking news through traditional media outreach

• Plan and execute virtual reporter roundtables for research releases

• Coordinate media efforts with partners—including Congressional offices, government agencies, and the leaders from the nation’s top hospitals

• Develop messaging

• Conduct message training with AAPM&R spokespeople

• Our messaging and media outreach helped earn AAPM&R a seat at the table at White House and Congressional hearings, and it led to AAPM&R being highlighted in the official White House memorandums on Long COVID.

• Consistent placements, in-depth stories, and recurring follow-on stories in top-tier national outlets like The New York Times, The Atlantic, The Washington Post, Wall Street Journal, National Journal, POLITICO, Axios, Bloomberg, and Consumer Reports (and hundreds of others) initially exposed a lack of national coordination for Long COVID, and positioned AAPM&R as the solution.

• Our series of reporter roundtables were attended by 20+ reporters per event, resulting in hundreds of unique print, online, and TV stories in top-tier national outlets, inside-the-beltway press, and healthcare trade media.

• SCC was named a finalist in the Issues Management category in PR Daily’s 2023 Media Relations Awards.

Transition Overwatch

Promote the launch of four regional apprenticeship hubs for service members transitioning into post-military careers

• Create a comprehensive media outreach strategy that centered around Veterans Day and National Apprenticeship Week to establish Transition Overwatch founder and CEO as an expert in military to civilian career transitions

• Conduct targeted media outreach to national, local, and business and military trade media

• Plan and execute an SMT/RMT

• Develop messaging and media materials

• Our messaging, customized pitches, media advisory, and press release ensured that we reached our targets of business leaders/employers in local hubs and military members transitioning to civilian life.

• On Veterans Day, our campaign secured ten unique national and local print, online, TV, and radio stories, including NBC Radio, Military.com, and an Associated Press (AP) wire story with an estimated reach of 688,705,211.

• Our wire release for National Apprenticeship Week was picked up in over 200 outlets nationwide with an estimated reach of 188,761,032 and generated nearly 600 click-throughs to the Transition Overwatch website. The release was also shared in a Tweet from Transition Overwatch employer partner IBM.

• Our efforts resulted in an immediate spike in veteran and employer partner inquiries about Transition Overwatch’s Military Apprenticeship Hubs, leading to more job opportunities offered to more American service men and women.