Spring has sprung, bringing us fresh opportunities for PR pros from text based news platforms to opinion pages and you guessed it- more podcasts! In this month’s Round Up, we continue to see print and digital publishers expand their audience reach with new platforms and formats- which means more ways for PR pros to creatively reach them.

Each week our team will select a GoT Communicator of the Week, highlighting the character who understood their audience, stayed on brand, and most effectively communicated their message.

Each week our team will select a GoT Communicator of the Week, highlighting the character who understood their audience, stayed on brand, and most effectively communicated their message.

Each week our team will select a GoT Communicator of the Week, highlighting the character who understood their audience, stayed on brand, and most effectively communicated their message.

The long-awaited finale of Game of Thrones is coming. And while in Westeros, your communication style may not ultimately determine your fate, in the real world we know that how an organization’s leader (or prospective leader) speaks to their audience does in fact matter. If we were evaluating them as professional communicators, how do the prospective winners of the Iron Throne stack up?

Every bit of research I’ve undertaken in 20+ years has tested assumptions, uncovered new opportunities, and offered insights for how to be more effective - I’d argue that investing in research saves clients money in the long run. Instead of throwing the proverbial spaghetti at the wall and hoping something sticks, research lets communicators take careful aim at a target and increase our chance of hitting the mark.

It’s March, and it’s a madhouse of new media opportunities from new podcasts to tech outlets, and back to more podcasts. Did I mention podcasts? Because there are lots of those.

As the shortest month of the year comes to a close, here are some new outlets and opportunities to consider. This month we’ve discovered new podcasts, video-focused outlets and new directions from familiar faces. Find out more after the jump!