Former managing editor for opinion at U.S. News & World Report Robert Schlesinger has some tips to help PR pros place op-eds.

Happy Halloween and welcome to the October edition of the Inner Circle Round Up! Even though it’s a spooky time, these PR opportunities are nothing to be scared of 👻!

Each week our team will select a GoT Communicator of the Week, highlighting the character who understood their audience, stayed on brand, and most effectively communicated their message.

With the Trump White House making news daily and so many other stories coming out of the nation’s capital, PR pros have to make a potent impression on D.C. journalists. Consider these tips.

Good communicators know how to craft a message that resonates with a target audience. It sounds simple on the surface, but truly effective communicators need to do many things before they can make an impact.

In a world that can seem more focused on who you know and how much money you have, it can be daunting for a nonprofit organization to share their mission and message with the public.

A well-researched and targeted media list may be one of the most useful components of an outreach strategy for PR professionals. Taking the time to put together media lists can be stressful, but rewarding in the long run.