If your office is anything like ours, the watercooler talk is all about the final season of Game of Thrones. We at House Circle are taking things a bit further and dedicating our blog and social media channels to our obsession, while also finding creative ways to connect GoT to PR and communications.

Each week our team will select a GoT Communicator of the Week, highlighting the character who understood their audience, stayed on brand, and most effectively communicated their message.

The long-awaited finale of Game of Thrones is coming. And while in Westeros, your communication style may not ultimately determine your fate, in the real world we know that how an organization’s leader (or prospective leader) speaks to their audience does in fact matter. If we were evaluating them as professional communicators, how do the prospective winners of the Iron Throne stack up?

With the Trump White House making news daily and so many other stories coming out of the nation’s capital, PR pros have to make a potent impression on D.C. journalists. Consider these tips.

Every bit of research I’ve undertaken in 20+ years has tested assumptions, uncovered new opportunities, and offered insights for how to be more effective - I’d argue that investing in research saves clients money in the long run. Instead of throwing the proverbial spaghetti at the wall and hoping something sticks, research lets communicators take careful aim at a target and increase our chance of hitting the mark.

It’s March, and it’s a madhouse of new media opportunities from new podcasts to tech outlets, and back to more podcasts. Did I mention podcasts? Because there are lots of those.

As the shortest month of the year comes to a close, here are some new outlets and opportunities to consider. This month we’ve discovered new podcasts, video-focused outlets and new directions from familiar faces. Find out more after the jump!

Happy new year, and welcome back to the Inner Circle Round Up! The year has gotten off to a rough start and January has been a difficult month for the media industry, but luckily people want to use their vast networks to help. While it may seem like many newsrooms are downsizing, we know the media is resilient. We’ve still found some new outlets and opportunities that are on our radar!