SCC Wins 2022 Bulldog Reporter Award
We are humbled to receive the 2022 Bronze Bulldog PR Award for Best Media Relations Campaign in recognition of our work for the Alliance for Safe Online Pharmacies (ASOP). This prestigious honor, managed by the Bulldog Reporter, is the only PR awards program judged exclusively by journalists.
At Scott Circle Communications (SCC), it is our passion to tell stories that can change lives and have a positive impact on the world. We are privileged to work with clients who share this vision and it is an honor to help them achieve their goals. So, it’s particularly special when our work resonates and is recognized by peers in the communications industry.
In 2021, SCC developed and executed a comprehensive media relations campaign to promote ASOP’s important mission to protect consumers, ensure safe access to medications, and combat illegal online drug sellers. The nonprofit organization sought to reach key decision-makers to address the dangers in the domain name industry that foster an atmosphere of lawlessness, allowing digital drug dealers to profit at the expense of public health.
By harnessing the power of key insights, data, personal stories, and subject matter expertise, we leveraged earned media coverage to apply public pressure on Congress to ultimately introduce legislation to shut down illegal online pharmacies and protect American consumers.
We secured placements with some of the world’s most influential outlets including TIME, Forbes, Bloomberg, NBC, POLITICO, and The Guardian to amplify this underreported issue nationwide. But, more importantly, our efforts helped force Congress to pay attention, prompting them to introduce the DRUGS Act to require registrars and registries to take down websites that openly and illegally sell prescription medicines, controlled substances, and unapproved medical products.