How to Get Local Press Coverage: Newspaper, TV, Radio & More

As a small business you want to take advantage of publicity, so make sure you are prepared when the time comes! Identify local media outlets that speak to your audience, and send them a compelling story pitch to position your business before new and returning customers. Once you have established contact don't forget to follow up and develop lasting relationships with media.

“If a reporter is working on a story related to your business (for example, maybe you are a restaurant and he or she is writing about upcoming dining trends) the reporter will feel more comfortable reaching out to you directly, keeping you in mind as a future resource who can provide some expert commentary in his or her piece!” — Dee Donavanik, Vice President