The Inner Circle Round Up: Media News You Can Use April 2020
Welcome to the April Inner Circle Round Up. For most, working from home and the constant feeling of uncertainty is the new normal. We’ll continue to be your resource for new media opportunities you can use, along with providing other helpful and uplifting resources. This month, we’ve been finding new podcasts, shows, and sites launching in response to the current pandemic situation.
Follow us on Twitter and share any opportunities you came across this month at @ScottCircle.
NBC: ‘Nightly News Kids' Edition' Launches
NBC has launched a new news program targeting kids aged 6-16, hosted by Nightly News’ Lester Holt. The new program will live on Youtube and air at least twice a week as a part of Holt’s regular segment. Stemming from the current pandemic, the show aims to provide answers and empower young people. The show features NBC news correspondents and other experts and focuses on issues relevant to kids.
The Inner Circle Take: “Nightly News Kids’ Edition” could provide a great opportunity for organizations trying to reach younger audiences. If your organization works on issues involving kids and would like to better engage youth, this new show is one to monitor.
Reader’s Digest: Vertical on Health and Wellness
“The Healthy”, Reader’s Digest’s first digital vertical, has debuted. The new site intends to be a center for health solutions and provide reliable, expert sourced information. According to Theresa Tamkins, editorial director of The Healthy, “Given the urgency of the current COVID-19 outbreak, trusted and authoritative health coverage is more important than ever before.” Topics range from mental health, nutrition, chronic conditions, in depth COVID-19 explainers, vaccines and more.
The Inner Circle Take: If you work in the health space, “The Healthy” could be a new outlet to add to your media list, especially as the site is a trusted, medically reviewed source for health related material.
In partnership with iHeartMedia, Buzzfeed has launched a new podcast, “News O’ Clock.” The show will cover news and pop culture and aims to be a “one-stop shop” for listeners. The 20-minute daily show will cover top headlines like the 2020 elections and the coronavirus pandemic, along with pop culture and entertainment. The show is hosted by Buzzfeed’s Hayes Brown and Casey Rackham.
The Inner Circle Take: Given the wide range of topics covered, the podcast offers a variety of opportunities. It mainly features Buzzfeed editorial staff, so if you want to get on the podcast’s radar for an issue you are working on, reaching out to a journalist in tandem with show producers could be a good start.
And lastly, although there have been a lot of media outlets having to downsize or shut down during this time, there is a bit of silver lining. Good news is in demand and both traditional and non-traditional outlets are meeting the challenge. We’ve compiled a list of outlets sharing positive stories to help keep you smiling: