Understanding Your Brand: Where do you fit in the media landscape?

BlogStrategy
Written By

By: Elizabeth Harmon

Scott Circle Communications coordinator Elizabeth Harmon takes a look beyond traditional media monitoring and metrics and offers tips on what you should be paying attention to. Insight includes analyzing your competitor’s coverage, prioritizing target outlets and reporters, and tracking keywords and mentions on social media. 

The full version of this post originally appeared on Cision on May 21, 2018.

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