Client Work

Case Study

World Resources Institute (WRI) called on Scott Circle to assist with the rollout of a new organization, the Global Commission on the Economy and Climate at a press conference in New York City during the United Nations General Assembly Meetings.

Scott Circle focused on creating a comprehensive event logistics and communications plan that included a run of show, messaging, talking points, media advisories, briefing memos and targeted media lists. Scott Circle also pitched media to attend the event, knowing that securing attendance from key members of the media was essential to maximize the exposure of the report at the launch event.

As a result of securing media attendance at the event, developing thoughtful pitches and working with senior personnel to develop messaging that resonated, Scott Circle was able to secure over 200 press placements in various national and local publications, including Bloomberg, Financial Times, The Guardian and AFP. The combination of pre-event initiatives and on-site management allowed for a successful event and established the commission as an influential source in the climate community.