Client Work

Case Study

When Colorado College released a major report on sustainable and responsible investing trends in the United States, Scott Circle created a targeted public relations plan to announce the findings.

Scott Circle developed national and regional media interest by reaching out to journalists early, scheduling reporter meetings with the organization’s CEO, writing a social media plan and assisting with the creation of an easy-to-use website complete with engaging infographics. Scott Circle released the report on a media conference call. National business outlets and trades pertinent to the client, including Bloomberg News, Reuters, Financial Advisor Magazine, Chicago Tribune, Environmental Leader, The Motley Fool and Environmental Finance covered the findings. Additionally, as a result of our comprehensive social media program, the organization saw a 30% increase in Twitter followers and 40% increase in Facebook page likes.