Client Work

Case Study

Scott Circle was called on to handle the media relations and messaging for the 50th Anniversary of the March on Washington Coalition’s events on the National Mall.

Scott Circle handled everything from drafting press releases announcing Presidents Obama, Clinton and Carter’s participation in the event to credentialing and messaging for over 12,000 members of the media, everything from network news and international media to cable outlets and leading publications focused on African American issues.

Additionally, Scott Circle worked closely with event planners and The King Center to create a message and tone for the event that honored the historic significance of Dr. Martin Luther King Jr.’s “I Have a Dream” speech and focused on the need to continue to work toward greater equality for all. Throughout the planning of the event, we helped shape reporters’ stories, publicizing the overall themes, and pitching interesting storylines to the media. We were responsible for writing and sending advisories and press releases to major media outlets, working with participants and VIPs attending the event to schedule interviews with television, radio and print outlets and assisting with talking points and helping arrange day-of logistics.

 On the day of the event, thousands members of the press corps were on site covering the events, every network news outlet broadcast their evening newscasts live, and hundreds of interviews were arranged on site.  There were tens of thousands of stories covering the event and the stories reflected the message our team worked hard to relay.